Zeitgeist Leaflet Font Side Idea


I also found the top font image (Having difficulty finding the artist). I like the idea of building images into font and could do so relating to the images I put on the front of the leaflet. I would probably have Zeitgeist or Consumer Zeitgeist as the text so it fit in with my work.
The bottom image would be a good way to compile the images I wish to use as going in blind would likely have me run out of steam and damage the final product.


Graph Imagery For Zeitgeist Back Piece

These are some standard looking graphs that I was considering as the basis for the layout of my original idea. So the idea would be the imagery fit somehow into the shape of the graph and the image retains the original look of my own image with the the graph as an additional background.


This graph reminded me more of my work in that it doesn’t take itself too seriously and is using the graph in a satirical way. I could do something similar with the sections being more focused on consumer zeitgeist.

Zeitgeist: Development/Evaluation of Final Piece

Zeitgeist leaflet is coming together. To finish it off I just need to rethink some of the text used on certain sections, think of what to put in on the back panel and create a large image for the other side of the leaflet.


Progress 1
Each of the square sections on the leaflet are designed separately and then put into the final leaflet composition when they are done though I have been going back and changing how things look. The first designs I did were the Data Mining and the app phone (Bottom right two). At this stage my design, in my head, was going to involve a much more limited colour palette with bold figures as seen in the data mining piece. I also imagined I may be doing more figures than I actually did. The background apps done for the phone was part of the reason I changed my mind for this. It was difficult to limit these colours without losing what I was trying to show as less colours blended into each other more losing the mass app look. When I did make it using a brighter, wider colour scheme I was a lot happier with it.
The junkyard of in the top left piece for throwing out hard copies was a further test into the wider colour range. Because this piece would be made of lots of smaller pieces I decided to bring the limited colour palette into each individual section of it, so each object is made up of shades of the same colour but the image as a whole is varied. This unifies individual objects within themselves whilst allowing them to stand out in the bigger picture.


Progress 2
A change I made here after deciding on the wider colour range was to make the background of the app piece a new colour that contrasted more with the image. It is lighter and paler, whereas the imagery within the phone has a bolder, solid look fitting for the ‘foreground’ image. The rest of the boxes were given similarly chosen colours that allowed the images to do more work on top of their backgrounds.
The data mining piece was changed from the dark bold colours to an orange/peach colours to bring it closer to the vibrancy of the rest of the piece. Again, whilst I thought the black silhouettes stood out, with there being less of this idea than I thought there would be in the piece having a large silhouette section in the bottom corner looked off to me.
Note: I hid the top left layer here by accident, the orange was a holding colour from earlier not a progress shot.


Progress 3
Big jump between screenshots here.
After doing some rough sketches as templates I managed to make progress on the three unfilled side squares. The roughs are really important for me or I notice I tend to sit around wishing my work would get done rather than actually doing it. The cloud storage and just eat ideas were actually fairly fresh ideas considering how late into the project this was that were really being held off because of not having the ideas solidified. The piracy ship was rethought due to the original rough again being more in line with the bold silhouette look, something I am starting to think is more a background or an all or nothing idea.


Colours for central squares were decided here. In the end with the colours of the squares I tried to compliment the designs within the squares rather than trying to make a nice looking pattern on the grid. This was because it would restrict what colours I could use on the designs themselves which on certain ones, especially the app one which had to use certain colours, didn’t work. This way works better, each image can work on its own and the composition as a whole links them fine enough.


Had a couple of suggestions from a friend of mine (thanks Michael) on additions I could make to a couple of images to improve them that I liked. One was the net on the piracy image pulling in the files so they weren’t just floating and obviously fits with the boat. The other was adding a monitor to the just eat piece to show ordering online and going straight to the consumer. Not only does this reinforce the point of the image but it also fills in the space on the left of that square quite nicely. Before the advice I thought I was fine with the image but it really helps.
I also decided to have a speech bubble in the center for the title piece. The piece is a leaflet commentating on consumerism so having it talk to a viewer made sense. It also looks nicer on a piece with only text to have variation in background behind it.


Finally began adding text. The font was one I looked at for the Personal Obsessions brief that works well with both called Mathlete. It has an informal look whilst still looking bold and clean enough to use in this leaflet. Helps set this as the tone I wanted.
On the note of tone, whilst I wanted to commentate on consumer zeitgeist I didn’t want just walls of text. The squares were image focused and designed to be this way. I wanted the contents of the text to add to this rather than explain in great detail what the images meant. This means that a lot of the next tends to be jokes or plays on words from which you can find the meaning of the images but the images already did the work themselves. More a companion than the focal point.

Zeitgeist: back page image



So these are rough early ideas I had for the actual leaflet as a whole from my sketchbook. The original subject matter I was using was a little different from what I ended up doing but looking back at these makes me think the shapes could be used as composition elements for the back piece, with more relevant imagery.

From these images my first thoughts to make images are a pile of consumer items, similar to the landfill section on the inside of the leaflet. Whilst this would mean I had two similar images, because the other landfill piece is in the first square I think it might lead onto it in a natural order quite nicely. Alternatively I could link consumerism with businesses and graphs ect. It is a similar shape and would add further relevant imagery to my work.

The Earth idea was something I considered placing in the bottom square where I ended up putting a quote. (May come back to the piece and make an alternative final piece to see how it looks) Using Earth as imagery allows you to say “I’m representing everything”, especially with our consumerism as its ideals are all contained to us humans on Earth.

Progress will be made!

Peter Grundy Research


The above work is by Peter Grundy. His style is what I had in my head when thinking of the final look and design of my sounds of the city buildings and my zeitgeist leaflet. Flat, bold, simple shapes and characters.
The top image caught my attention because it is a seamless blend of two objects; Big Ben and a pencil. The reason I figure it is so seamless is because the two original shapes were similar before the merging even down to the shapes on Big Ben and the lines on the side of a pencil. For my own instrument building combinations I can consider this and look into instruments and building shapes that do work seamlessly as well. Something I imagine is easier with blocky instruments but will become more difficult with curved ones or were the drawn version of the instrument would have a lot of negative space.

The second image I looked at because the spacing of the buildings in the skyline is the right amount of spacing to give each object enough space to be seen individually whilst there still being enough on the page to clearly be a city, with landmarks to indicate which one. I think the bottom layer, street level element helps link it all together as it means there is no negative space at the bottom of the page that could break up the image too much. Trying to find the right amount of buildings in my own work is something I am struggling with as for my piece I am required to work in portrait forcing me to either pack things together more or have less buildings. Either way I need to think of my own composition carefully.

Zeitgeist: Format and Layout Options

After settling for the more focused theme of Consumer Zeitgeist I’ve had discussions with people about the pop-up idea as a layout option and how for the subject matter I am doing it may not be the most suitable for a ‘serious’ theme like Consumerism. With this in mind I don’t really want to just create my image as a single drawing but rather practice working in a format that could have a purpose outside of just being a standalone illustration. Still following from the book theme I originally went with I have decided to make an informative leaflet on what our current consumer zeitgeist is. I’m thinking having it titled something along the lines of “Everything you need to know about Consumer Zeitgeist” coming from an angle of telling someone who has never experienced it before what it is in a satirical manner.

Research into artists and leaflet layouts

Leaflet Design by Claire Munday for Booth Museum of Natural History

I started looking for examples of leaflet designs which were a little more illustratively laid out. A lot of leaflets you see giving information tend to be made of two or three thin, rectangular pages which wouldn’t leave me with much room for imagery. The folds in the above piece have been done in such a way that each page of the leaflet allows more room for imagery whilst, as the designer says ‘has a grid to ensure the design is ordered’. The style itself is influenced by a swiss art style  full of bold shapes and bright colours that work well to make the leaflet stand out, useful for something which has the purpose of sharing information.

Swissted Example work – influential in graphic design

Link to Claire Munday Website 

Link to Swissted Website

Zeitgeist: Focusing the idea

As mentioned in the last couple of Zeitgeist research posts I have been wanting to focus the subject of my study the Zeitgeist of our time to one particular area of our time. 

After doing a little research I settled on the idea of consumer zeitgeist; the products that are popular or becoming big, new and successful creating processes and ways it is improving lives and/or changing how people behave. 

I started by listing some ideas down of topics I could illustrate for consumer zeitgeist, just off the top of my head so it can be added to and refined later. Main points are:

  • Online shopping 
  • Mobile phones
  • Ordering takeaway online/just-eat
  • Online gaming
  • Data mining 
  • Piracy 
  • ‘Affordable, good, cheap’
  • Gaming 

I’ve also been considering a way of presenting the final piece. Inspired by the ‘zeitgeist apocalypse’ book I am considering a book of my own to present the different ideas, maybe a pop-up book to emphasise the different points.

This should help